C.V.

M. Zenzel - E-commerce Manager
contact@mzenzel.com

Work Experience

The Foundation. Los Angeles, CA
March 2021 - Present

The Foundation is an agency acting as the US distributor, US licensee, sales agency, and/or owner for a portfolio of home-lifestyle and apparel brands. Past and present clients include Kappa, Superga, Steamery, BBC/Ice Cream, Aarke, Soeder, Six Barrel Soda, Magnaframe, Printworks, and Midnight Studios.

E-commerce Manager - Oct. 2023 - Present

  • Manage daily website operations, overseeing the development, product releases, content execution, promotional offers, and support for a portfolio of brands.

  • Provide weekly and monthly analysis on website performance, offering recommendations for optimizations including funnel conversion, site technical performance, and landing page performance.

  • Monitor product reviews, UGC, site merchandising, search functionality, and digital marketing.

  • Identifies opportunities for improvement using GA4, analytics tools, heat mapping, and AI-based merchandising tools.

  • Collaborates with marketing and creative teams to align products and promotional calendars with sales goals.
    Partners with e-commerce specialists to ensure information is accurately communicated to customers through imagery, product descriptions, policy pages, and FAQs.

  • Manage integrations and API connections with Shopify, NuOrder, Cold Lion (ERP), TapCart, ShipHero, and more.

  • Oversee the e-commerce team providing support and mentorship.

E-commerce Specialist - Feb. 2022 - Sept. 2023

  • Managed content, facilitated new product launches, and executed web design initiatives for six home lifestyle and apparel e-commerce brands.

  • Demonstrated strong cross-functional collaboration by coordinating with SEO and digital marketing specialists, customer service, sales teams, operations, and marketing teams, both locally and internationally in Sweden.

  • Proficiently project-managed transitions and maintained efficient workflows, supported by diligent digital calendar management.

  • Strategized and executed impactful email and SMS marketing campaigns. Conducted weekly data analysis of product KPI reports for informed decision-making, contributing to revenue growth of up to 60% YOY within the first year in the position.

E-commerce Sales Operations Specialist - Mar. 2021 - Jan. 2022

  • Reviewed open order reports daily to ensure a seamless shipping process for wholesale and e-commerce.

  • Tracked incoming POs and deliveries to our 3PL warehouses and communicated landing dates to sales representatives and e-commerce teams.

  • Processed payments and created credit memos for wholesale clients through our ERP system.

  • Problem-solved issues with ERP systems and created API connections to Shopify websites.

  • Processed order returns for wholesale and e-commerce brands through Shopify, Loop Returns, Happy Returns, and the ERP system.

Mokuyobi. South Pasadena, CA
Feb. 2020 - Feb. 2021

E-commerce Manager

  • A multifaceted role overseeing the customer service department, serving as a production assistant, and coordinating order fulfillment for a fast-growing apparel and bag brand.

  • Efficiently managed dropship and wholesale shipping operations through Shopify and Mirakl for companies including Urban Outfitters and Maisonette.

  • Applied copywriting skills to craft compelling content for new product launches.

Alphabet Studios (FKA Gold Teeth Brooklyn). Glendale, CA
Jul. 2016 - Feb. 2020

Production Manager

  • Managed and trained employees in production methods to produce screen-printed greeting cards.

  • Worked with wholesale clients and sales representatives to receive, fulfill, and invoice orders with a variety of company SOP guidelines.

  • Efficiently produced and packed greeting cards for domestic and international wholesalers including Madewell, MoMA PS2, Urban Outfitters, and more.

Skills

  • Shopify Plus: metafields, product imports, content management, product launches, promotions, sales channels, 3PL ERP integrations, D2C integrations, API connections, custom design (code & customizer), apps, TapCart integration, AI-based merchandising tools

  • Copywriting: SMS marketing, email marketing, product description, and banners

  • Coding: Liquid, HTML, JSON, CSS

  • Email & SMS Marketing: Klaviyo, Attentive

  • Design: Adobe Photoshop, Procreate

  • ERP Systems: Cold Lion

  • Analytics: GA4, Microsoft Clarity, Lucky Orange

  • Microsoft & Google Suites: Google Docs, Google Sheets, Microsoft Word, Microsoft Excel


Education

Virginia Commonwealth University
Magna Cum Laude


Certifications

Prompt Engineering for ChatGPT
Vanderbilt University - September 2024

Attract & Engage Customers with Digital Marketing
Google - March 2024

Foundations of Digital Marketing & E-commerce
Google - March 2024

Foundations of User Experience (UX) Design
Google - January 2024